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Grow past your plateau,
become a
better surfer, & have more fun in every session.

Access industry experts, curated workshops, and a community of women stoked to support your growth in the lineup.

Join our unique digital community to gain the 
knowledge, skill, and confidence
 to become a better surfer.

Welcome Video & Tour

So you wanna get better at surfing?

BUT you can't afford expensive coaching OR costly surf retreats, AND quitting your job to become a full-time van-life surf bum is 

(at least not yet! #goals)

What if I told you there was a NEW way to graduate your surf skills, gain the knowledge and confidence to paddle for and catch more waves so that you can

 Have MORE FUN in each of your surf sessions?

What if I told you it wouldn't have to be a solo journey and instead you can have the support of a like-minded community of women to cheer you on, every step of the way?

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If you're committed to becoming a better surfer and love the sisterhood of a community, you are exactly who we are looking for.

You're invited to join our unique digital women's surfing community.

Introducing The Surf Société

An online women's surf community dedicated to empowering women in the lineup through progressing our surf skills, building confidence, and pushing ourselves in challenging surf conditions.

Join us in virtual events with monthly themes, expert-led discussions, and community challenges all designed to help you graduate your surf skills while having the camaraderie of a community to cheer you on!

Do you suffer from INSTAGRAM wave FOMO?

You watch IG reels and see surfers effortlessly riding perfect waves. You know that if you could surf perfect waves you would be just as good.

You're motivated to improve.  You know surfing would be so much more fun if you could walk to the nose or release a little spray off that top turn.

So you've taken it upon yourself to step up your game:

  • You piece together tips from blog posts and YouTube BUT you have no direction on implementing what you've read or seen.

  • You surf as often as you can but varying conditions make it hard to get consistent practice and makes any progress feel inconsistent.

  • You've paid up to $200/hr for one-on-one coaching but you didn't make any progress and you didn't feel like it was worth the money.

  • You're motivated to get better but you have no system for practicing and no one to hold you accountable for your goals so you never progress.

  • You hold back on surfing bigger conditions or competitive lineups because you feel fear and anxiety but you know you're missing out on improving because you aren't pushing yourself.

You do all this but NONE of it is actually taking you to that next level of surfing.
You've plateaued, you're frustrated, and you feel slightly embarrassed that your surf skills haven't improved in years.

Our Story

Hey Lady, I'm Laura Day.
Host of Confessions of a Surf Lady,
The First Women's Surfing Podcast™.

I know this feeling because this is exactly where I am!


I've been surfing for almost 10 years and I am proficient in all the basics. I love paddling out and I am grateful for the time I get to spend in the water...

BUT I know there is so much more to surfing that I haven't been able to UNLOCK yet.

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So I created The Surf Société. A place where like-minded women can come together to improve our surf skills with the support of a community and the knowledge of Industry Experts.

Having had the honor of hosting The First Women's Surfing Podcast™ I've directly experienced the power of community.

I'm stoked to bring the community into a new platform where we can learn together and support each other through the process.

Why go it alone when we can learn together?

Grow past your plateau, become a better surfer, & have more fun in every session.

Become a Member at The Surf Société TODAY

IMAGINE if you:

  • Felt empowered to establish your place in intimidating lineups because you understood the ins and outs of surf etiquette and had a sisterhood to support you when aggressions arose in the lineup.

  • Developed the mental toughness to surf new locations and challenging surf conditions so you could surf more often, catch more waves, and have even more fun in EVERY surf session.

  • Had the knowledge and physical skill to catch and ride more waves so you could practice maneuvers like cross-stepping, noseriding, trimming & carving, and ultimately become a better surfer on the wave.

  • Had a sisterhood of friendships with women all around the world who support your growth and provide excellent company on international surf trips!

  • Felt that you could leave a positive impression on your local lineup because you yourself are empowered by your acquired knowledge, increased surf skill, and respect for surf culture & sisterhood.

Finally, you can grow past your plateau and acquire the knowledge and skills to become a better surfer.


Here's how we do it:

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Monthly Themes

Learn more than a blog post of knowledge in each of our monthly themes. We'll dive deep into new topics every month.


The Surf Lab

Get instant access to our growing library of on-demand workshops and resources inside The Surf Lab so you can learn anytime.

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Surf Guides

We partner with Industry Experts who share their specialty knowledge with us so we can become better surfers.


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Challenges &

Participate in self-paced or community challenges or find an accountability buddy to stay motivated so you can achieve your goals in the surf!


Live Expert-Led Workshops 

Our Surf Guides do what they do best in their zone of genius! Attend weekly workshops and Q+As tied to our monthly theme.

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Community Platform

Connect with and get support from surf ladies all over the world! Our unique platform is off of social media. No distractions or ads - this is a place all our own!

Learn on your schedule

Every event is recorded and stored inside The Surf Lab,
our growing library of on-demand workshops and resources, so you can participate on your own time.

Watch replays and use the forum to catch up with other members whenever you like!

Monthly Themes

Want a sneak peek?

Each month we host up to 4 live workshops tied to our monthly theme.

Our monthly themes will help you build goal-reaching rituals and give you access to knowledge so that you can make the most of every surf session and become a better surfer.


Overcoming fear and developing mental toughness

(On-Demand inside The Surf Lab)


Competition vs. Cooperation

Navigating the Lineup to catch more waves


Living Aloha: A lesson in history & culture with female surf legends


Turns Technique: S Turns, Cutback, Off the Top, & Off the Lip


Surf Fitness & Land Drills for control and power


Shaping, Equipment exploration & Developing your surf style


Group Video Analysis: Turns, Cross-Step, Nose Ride, The Take-Off


Flow & Speed: Connecting turns and maneuvers with grace and style


Cross-Step & Nose ride community challenge


Meditation and

Yoga for Mindset and



Sustainability & Stewardship: Taking care of our earth and ocean


Perfecting the Take-off: Quick Stance Technique

and Paddle Until 

*Monthly Themes are subject to change or rescheduling throughout the year.

This diagram is meant as an example of the material we will cover.

More themes and workshops we'll explore: 

  • Safety, Wipeouts, & Rescue

  • Visualization to achieve your surf goals

  • Breathwork for wipeout confidence

  • Group Video Analysis

  • Health & Self-Care: Hair, Skin, & Health as a Surfer


Monthly Themes

Never miss a thing!


Every event at The Surf Société is recorded so that you can participate on your own time.


Learn from replays and use the community forum to catch up with other members whenever you like!

Learn inside The Surf Lab

Attend real-time events or dive into our growing library of resources at The Surf Lab. Access workshops 24/7 when you become a member.

Here's a sneak peek of what's inside:


Nurture your inner confidence & build a solid foundation for setting your goals in The Surf Société

3 Workshops

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Ashley Neelands _ Headshot_edited.jpg

Surf Guide:

Laura Day


Your 8-point check list to having the most productive surf session possible

1 Workshop

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Ashley Neelands _ Headshot_edited.jpg

Surf Guide:

Kim 'Danger Woman' Hamrock


How to get the most stoke for your stroke by fine tuning your paddling techinques

3 Workshops

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Ashley Neelands _ Headshot_edited.jpg

Surf Guide:

Kim 'Danger Woman' Hamrock


Get instant access to these workshops and MORE when you become a member

Meet your Hosts:


Laura Day

Host at The Surf Société

As the host of The First Women's Surfing Podcast, Laura has witnessed the magic of community. Laura brings you Industry Experts and a community of like-minded women to learn with.

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Kim Hamrock

Official Surf Société Mentor

This World Champion Surfer, big wave rider, and Author of the book "My Grandma Surfs Better Than You" is our official mentor.

Kim Hamrock brings 50 years of experience and instruction to The Surf Société.

Meet Your Surf Guides

Learn from Industry Experts in curated workshops so you can
gain the 
knowledge, skills, and confidence 
to become a better surfer


Leah Donatiello

Surf Guide: Nutrition

Founder of the Her Surf Nutrition Method


Nick Peterson

Surf Guide: Forecasting

Founder of the The Lazy Surfer Forecasting App


Manny Vargas

Surf Tour Guide

Founder and Tour Guide at Epic Surf Tours

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Surf Guides from around the world

Meet our growing community

We partner with Industry experts to bring you their specialty knowledge

The Surf Lab

With over 35k podcast downloads,
we've spent the past
2 years building community, fostering camaraderie, and empowering Surf Ladies all over the world.


Here's what the community has to say:

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Are you ready to graduate your surf skills with the support of a sisterhood of like-minded women?

 Here's what you get when you join The Surf Société: 

  • The skills and confidence to paddle for, catch, and ride more waves so you can have more fun with every surf session.

  • Knowledge on how to utilize your time on land to improve your surf skills so that you can perform more maneuvers on the wave.

  • The support of a sisterhood of women who are striving to accomplish the same goals.

  • The resources, recommendations, and advice of industry experts that approach surfing as a lifestyle and show you how to become a better surfer, in and out of the water.

  • An intentional surf ritual that helps you improve your skills and track your progress so you can celebrate the lifelong journey of surfing.

This all comes as a part of having access to:
  • Expert-Led Workshops and Live Q+As so that you can get the information and advice you need to improve your surf skills.

  • Community Challenges that will push you to surf outside your comfort zone so you can continue to elevate your surf skills.

  • Ritual Building & Goal Setting Worksheets to keep you motivated and on track to achieving your goals in the surf.

  • Curated Community Events designed to foster sisterhood and encourage high-quality conversations about women's surfing.

  • Intentionally Crafted Content centered around monthly themes designed to support you through your surfing journey.

  • Quality Conversations and Searchable Forums that explore the nuances of surfing and topics you care about.

  • Instant access to The Surf Lab - A Growing Library of Workshops and Webinars all designed to give you the information and support you need to become a better surfer.

Become a member at
The Surf Société

Start improving your surf skills with the help of industry experts and a community of women to cheer you on. JOIN TODAY!




per month

Cancel anytime/ rate locked-in

90-day money-back guarantee


Access to The Surf Société:

  • Weekly Virtual Events

  • Surf Skill Workshops

  • Live Q+As with industry experts

  • Access to The Surf Lab w/ over 30+ hours of on-demand content

  • Exclusive Surf Lady Content

  • Community Platform & Mobile App

  • A sisterhood of women to cheer you on as you pursue your goals in the surf!




per year

20% savings at $21.41/mo

cancel anytime/ rate locked-In

90-day money-back guarantee

Access to The Surf Société:

  • Weekly Virtual Events

  • Surf Skill Workshops

  • Live Q+As with industry experts

  • Access to The Surf Lab w/ over 30+ hours of on-demand content

  • Exclusive Surf Lady Content

  • Community Platform & Mobile App

  • A sisterhood of women to cheer you on as you pursue your goals in the surf!


What is your membership at
The Surf Société actually worth?

Every month at The Surf Société we host up to 4 Expert-Led Workshops and meetings with industry experts like surf coaches, community leaders, and professionals that specialize in different areas of surfing.

The cost of 1 hour of their time and expertise ranges from $100 - $250.

Just one MONTH of access to our surf guides, coaches, and mentors at The Surf Société is worth up to $1000

(Not including the access to The Surf Lab our growing library of recorded content and bonuses or the discounts and promos shared by our Surf Guides)

For the cost of ONE intermediate surf lesson,

you can join the sisterhood of The Surf Société for an entire year.


That's 365 days of access to industry experts, curated workshops, and a community platform designed for you to learn more, surf better, and live happy!

You are 100% safe

to try this out.

Join The Surf Société for 90 DAYS and see if this community is right for you! If it is you'll be STOKED - and I think that's EXACTLY what's going to happen.

If for some reason you're not 100% stoked on improving your surf skills with the help of industry experts and a supportive community of like-minded women, just let me know and you'll get all your money back.


Alright, Lady... It's Decision Time!

IMAGINE what surfing will feel like
just ONE year from now...


Will you still be hitting your home break and ONLY surfing within your comfort zone? Will you still be missing out on bigger waves and better conditions and giving up your priority to other surfers because you lack the confidence to go for waves that are rightfully yours?


Will you confidently claim your space in the lineup, paddling for more waves, and surfing a variety of conditions? Will you have more fun with every session because you have the knowledge, developed the techniques, and have the support of a global women's surf community?

What will you choose?

I hope you'll join us to...

Learn More. Surf Better. Live Happy!
at The Surf Société

See you on the inside!

<3 Your Host, Laura Day

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