Hey there! I'm your host, Laura Day. Thanks so much for visiting The Surf Société.

Here's the short version of the full story:

​

In 2016

I launched a surf wear line called iaera surf. Feeling frustrated with the representation of women's surfing and the lack of available styles for the everyday surf lady, it was my philosophy that if we could create garments that fit and functioned for the everyday surf lady, then we could highlight the uncelebrated diversity of women in surf and beach culture.

In 2019

We launched The First Women's Surfing Podcast™ called Confessions of a Surf Lady. This medium allowed us to extend the conversation beyond the garments we carried into space that could better represent the everyday female surfer. With this new avenue (conversation) a beautiful community began to form. Confessions of a Surf Lady was more than a podcast to promote a surf wear line.

In 2020

I partnered with a good friend Clarissa Kusel, founder of The Ocean Is Female. We brought together our communities in an 8 week virtual surf retreat called "The Daydream Surf Club."

It was our goal to gather surf ladies from around the world in a space where we could connect over surfing while distracting ourselves from the year of 2020.

Little did I know, Daydream Surf Club would be the predecessor to The Surf Société: a place where women surfers could get together in a supportive environment in meet-ups and curated workshops.

In 2021, 

I realized that while clothing was one avenue to highlight the authentic story of female surfers,

community was a more powerful one.

So, in Nov 2021

The Surf Société was born. An online platform where women could come together to empower one another in the lineup by acquiring knowledge, cultivating a global women's surf culture, & celebrating a diverse sisterhood.

​

Thank you so much for your love and support

throughout our entire journey!

We're just getting started...

​

xo, Laura Day